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Research has proven time and time again that healthful eating and weight management is fundamentally a behavioural and habitual problem.

Long term health and weight management depends on consistently eating healthy, not on following a specific type of diet, or cutting out specific macronutrients. And consistently eating healthy hinges on minimizing decision fatigue and decision friction - or more simply put, making small manageable changes that you can stick to for good.



Instead of looking for the miracle diet that's going to fix it all, you're better off slowly building better habits that you can stick to long term - like drinking a full glass of water before a meal , halving the portion of carbohydrates in your weekday lunches, eating slowly and mindfully, or stashing those chocolates in the top shelf - just out of reach.

We’re here to help you build better habits for those boring ‘functional’ meals – that work lunch when you want something filling and healthy before getting back to work. Or that weekday breakfast when you need something quick and nutritious. These functional meals make up more than 80% of your total food intake, and taking care of them is more than enough to get your health (and weight) in order.

We equip you with ultra-convenient and healthy food, so you can choose correctly more often for these functional meals. You’re bound to eat healthier more often if there’s a simple, convenient food option you can always fall back on, without thinking or going out of your way.

All our products are made with the same guiding principles. They’re

1. Calorie controlled
2. Filling relative to the calories
3. Made only with plant-based, whole foods
4. Minimally processed

Research has pointed to these as the four pillars of healthful nutrition. We follow these evidence-based principles, even if it means going against the grain.

For example, instead of synthetic multi-vitamins, we’ve opted to use real, freeze-dried fruits and vegetables in our shakes, because the nutrients in freeze-dried produce are absorbed much more easily absorbed by the body.
We’re big believers of radical openness and speaking our truth. We put what we have out into the open – all of it – and we take both the praise and the flak that come with it.


So you know exactly what you’re getting when you buy our products – our philosophy, exhaustive ingredient lists, uncensored reviews and comments, all our lab test results, beta tags that indicate that the product is experimental – everything. That’s how we believe all companies should be run.

March 2017

Sustenance Singapore was incorporated

October 2017

After 7 months of R&D, we finalize our first recipe, and ship our very first batch of meal shakes.

June 2018

We hold our first ever international pop-up booth outside of Singapore.

November 2018

We get traction with Singapore’s community of dietitians, nutritionists and other medical experts, after taking part in our first ever SNDA meet.

Jan 2019 - May 2020

We launch new flavours and product lines.

Mar 2021

We launch in Hong Kong.
Today, we sell thousands of products every week to customers across Singapore, Australia and Hong Kong. But we’re just getting started – we have big plans for the future. These plans bring us a step closer to that last finish line – to put an end to obesity and diet related diseases. For good.
EXPLORE SUSTENANCE